Intro to Conversion
If you’ve been on the fence about getting a website for your business, this article should be a wake-up call. The 5 strategies outlined here are so easy to implement that anyone can do it; yet they’re proven to deliver real results. The next time you’re wondering whether to invest in your site’s design, give it one more look. It just may have everything you need to boost its conversion rate and attract new traffic.
The key to boosting your website’s conversion rates is to understand exactly who your audience is, what their needs are and how you can turn them into return customers.
There are a number of strategies that you can use to boost conversions, including:
Make it easy to buy
When you have a lot of unnecessary steps or hoops to jump through, you’re going to lose visitors. You’re also going to lose checkout conversions. The easier it is to buy from your website, the more sales you’ll make.
In addition, by making the process easier to complete, you’ll also increase your engagement rates and get more people coming back to your site. This is because they won’t have any trouble completing a purchase, so they’ll be more likely to return in the future.
Make the checkout process simple and secure
When it comes to e-commerce, your checkout process is the last chance you have to impress your customers. It’s the difference between a shopper getting in their car and driving to the nearest competitor’s store or ordering from you again. It’s the difference between a customer leaving a positive review on your site or writing one of those “I could never get this company to work with me” ones that make you feel terrible about yourself and your business.
Making your checkout process secure and simple can be tricky, but it doesn’t have to be. There are a number of things that you can do to make sure that your shoppers have a pleasant experience when they check out for the first time—and every time after that.
Create a sense of urgency
Your website is your salesperson. It should be designed to sell, not just give information. People need to understand why they must act on your offer now, not later.
Once you’ve got your audience’s attention, how do you keep them around? You want to create a sense of urgency on your website. When I tell people this, they often respond with something along the lines of, “But my site isn’t like Amazon and I can’t give people discounts or run a sale.” Well, there are actually a number of ways to create a sense of urgency on your website that don’t involve giving away stuff for free.
It’s best to talk to an expert about a strategy that will work for your specific business.
Make sure your website is mobile-friendly
One of the biggest mistakes that companies make in 2022 is not having a mobile-friendly website. In a world where people are spending more time on smartphones and tablets than computers, it is absolutely vital to ensure that your online presence is accessible and looks great on all devices. If you’re thinking about getting a new website or updating an old one, there are a few questions to ask yourself:
-Is your company’s website optimized for mobile?
-Is it easy for customers to get the information they need from their phones or tablets?
-Can someone easily navigate your website with just their finger?
Target your audience and sell to them
You know that old saying, “If you don’t target your audience, someone else will target them for you?” It’s true. When you’re trying to market a product or service, it’s important to identify the people who are most likely to buy what you’re selling. The easiest way to do this is to identify the problems your product or service solves and then find the people who are going through those problems. These people are your target audience. If you don’t know who your target audience is, how can you sell to them? And if you can’t sell to them, how can you expect to make any money?
This may seem like common sense, but many companies (especially startups) make these mistakes: they try too hard to be all things to all people by creating a broad message that appeals to everyone; they promise more than they can deliver so that no one thinks their product is actually as good as what it advertises, or they try and appeal only to a niche market because that seems easier than going after the masses—but then they get lost in the details of their niche. As a result, they never connect with anyone.
So, now that you have our top 5 Conversion-Boosting Strategies, how does your website rank?
Book an obligation-free strategy consult to see how to improve your online presence and generate more conversions for your business.