Cart to Conversion: Mastering Abandoned Cart Emails
Abandon Cart Emails In the fast-paced world of e-commerce, where the abundance of choices can sometimes lead to decision paralysis, abandoned cart email sequences emerge as a beacon of hope for online retailers aiming to recapture the attention of shoppers who’ve left their carts behind. These carefully crafted email sequences are not just reminders but […]
Is Email Marketing Necessary? Types of Email Marketing campaigns your business needs to succeed.
In the digital age, where marketing strategies and consumer behaviors evolve at breakneck speed, one question often surfaces amidst discussions on effective communication channels: Is email marketing necessary? To address this, let’s employ a vivid analogy – envision your customer base as droplets of water in a bucket riddled with holes. Each hole represents a […]
Google Compliance Update: Microsoft 365 Guide for Domains
Important: Starting February 2024, Gmail will require the following for senders who send 5,000 or more messages a day to Gmail accounts: Authenticate outgoing email, avoid sending unwanted or unsolicited email, and make it easy for recipients to unsubscribe. Read the Google documentation here. With email security being a paramount concern in today’s digital landscape, staying compliant with […]
Google Compliance Update: Google Workspace Guide for Domains
Important: Starting February 2024, Gmail will require the following for senders who send 5,000 or more messages a day to Gmail accounts: Authenticate outgoing email, avoid sending unwanted or unsolicited email, and make it easy for recipients to unsubscribe. Read the Google documentation here. The world of email communication is continually evolving, and staying ahead of […]
How to use coupons to increase sales without decreasing the value
How should you use coupons in your business? Is there a good way to use coupons? And if there’s a good way, does that mean there’s a bad way to use coupons? In the grand theater of life, we all seek moments of quiet satisfaction. Now, imagine this – a $10 coupon lands in your […]
Irresistible Email Subject Lines
Coming up with catchy convincing email subject lines can so frustrating! You’ve spent hours creating a killer email that your subscribers will love… if only they would just open it!! So… we’re dishing out 30 email subject lines that are simply too tempting to ignore. From juicy secrets to mysterious offers, these tantalising tidbits will […]
10 Tips for Writing Email Subject Lines
Email marketing is one of the most effective ways to reach customers and promote your brand, but getting people to open your emails can be a challenge. One of the key factors that can influence whether or not someone decides to open an email is the subject line. This means that crafting an attention-grabbing, compelling […]
Using Dad Jokes as your Headlines and Subject lines
Intro to Dad Jokes Using dad jokes in your email campaign can be a fun and effective way to improve open rates. These types of jokes, known for their cheesy and corny humor, can add a touch of personality and levity to your emails. Not only do they grab the attention of your audience, but […]
Analogies you should be using in your marketing
Using Analogies in Marketing Using analogies in your marketing can be a powerful and effective way to communicate your message to your audience. Analogies are comparisons that help your audience understand complex ideas or concepts by relating them to something more familiar. By using analogies, you can make your marketing more relatable, memorable, and engaging […]
Use Puns, Metaphors and Oxymorons in your Email Campaigns
Are you looking for ways to make your email campaigns more engaging and memorable? One effective strategy is to incorporate literary devices such as puns, metaphors, and oxymorons. These tools can add depth and personality to your messaging, and help to grab the attention of your readers. In this blog post, we’ll explore the benefits […]