Web App / Loyalty / Strategy
XXXX Gold — Coaster-to-Conversion Rewards System
We designed and built a QR-code-driven web application that turns a simple beer coaster into a conversion tool - keeping customers in-venue longer, driving XXXX product sales, and boosting Star Rewards app downloads.
- Client
- XXXX Gold
- Collaboration
- Star Liquor / Star Rewards
- Year
- 2025
The challenge
XXXX Gold needed to bridge the gap between physical venue presence and digital engagement — converting in-venue moments into measurable product sales and app installs.
The goal
How do we keep customers in-venue longer while drinking more XXXX? And how do we get more customers using the Star Rewards App?
Our approach
We built a frictionless QR-to-reward web app paired with 80,000 printed coasters and POS materials, with daily monitoring and continuous offer optimisation.