Scaling Evidence Based Training to Australia's biggest Online Fitness Coaching Platforms

Client overview

Evidence Based Training (EBT) is a fitness brand focused on delivering structured, research-backed training programs to a broad audience. Prior to engagement, the brand had a solid foundation but lacked the systems and positioning needed to scale effectively.

The challenge

EBT had strong underlying demand but was not converting that interest into consistent revenue. The brand lacked a clear positioning system, cohesive identity, and scalable marketing infrastructure. Their website, funnels, and ad strategy were not aligned, which created friction in the user journey and limited growth. The challenge was to unify brand, product, and marketing into a system that could support high-volume traffic and convert at scale.

The goal

The objective was to build a complete growth engine for EBT. This meant refining the brand, creating a clear and recognisable identity, and implementing a high-performing funnel system supported by effective advertising. Success was defined by the ability to consistently acquire customers, convert traffic efficiently, and scale revenue beyond the seven-figure monthly mark.

Our approach

We approached EBT as a full ecosystem build rather than a single deliverable. Starting with strategy, we clarified the brand’s positioning and messaging to ensure it resonated with both new and returning customers. A new visual identity and logo were developed to create consistency and strengthen recognition across all channels.

From there, we built the infrastructure required for scale. This included designing and developing a high-converting website, creating dedicated landing pages for campaigns, and structuring funnels that guided users from initial interest through to purchase. Paid advertising was then layered on top, using structured creative and messaging to drive qualified traffic into the system. Each component was designed to work together, creating a cohesive and repeatable growth model.

Technology and platforms

• Shopify
• Figma
• Meta Ads
• HTML
• CSS
• JavaScript
• ActiveCampaig
• Klaviyo