In today’s digital landscape, social media and search advertising platforms like Facebook and Google are powerful tools for reaching your target audience and growing your business. However, with so much competition, it’s essential to have a well-crafted offer that stands out from the rest. In this blog post, we’ll take a deep dive into the importance of good offers when it comes to writing Facebook ads and Google ads. We’ll explore the key elements of crafting a compelling ad copy and a winning offer that can help you achieve your advertising goals and drive more conversions.
How to write a good offer
Creating good offers is essential to increase conversions and drive sales for your business. A good offer should be persuasive, and use various tactics to entice the customer to take action. One of the key elements of a persuasive offer is FOMO (Fear of Missing Out), which creates a sense of urgency and encourages the customer to act fast before the offer expires or sells out. Scarcity and exclusivity can also be used in your offer, making it clear that the opportunity is limited and adds value to the customer. Offers should be compelling, highlighting the benefits and value of your product or service to the customer. If you’re witty, a facebook ad offer could look like a pick up line.
It’s also important that the offer is clear and easy to understand with instructions that are simple to follow. The offer should be logical and make sense for the customer. Additionally, making an emotional appeal can also be a powerful tool, connecting with the customer’s feelings, goals and desires. Lastly, offers should be time-dependent, having a deadline can drive a sense of urgency and increase conversions. By creating good offers that include these elements, you can increase the chances of customers taking action and ultimately drive more sales for your business.
How to be Persuasive
Being persuasive with your offer requires making it clear, specific, and valuable to the customer. First, clearly state what the offer is, what the customer will get, and the value of the offer. Make it as specific as possible and avoid using vague language. Second, highlight the benefits of the offer. Show how it will solve the customer’s problem, save them time or money, or improve their life in some way. Use persuasive language and make it clear that the offer is limited in time and availability. Finally, use scarcity and urgency techniques to motivate the customer to take action quickly. for example by putting an expiration date, adding a limited-quantity message or having a special offer available for a short time. These techniques are effective in making the customer feel like they have to act now or miss out on a valuable opportunity.
FOMO – Fear of Missing Out
FOMO, or the “fear of missing out,” is a phenomenon that refers to the feeling of anxiety or social pressure that people experience when they think they might be missing out on something interesting, exciting, or valuable. This fear often arises in social media, as people see others engaging in fun activities or events, or purchasing new products and services. In marketing, businesses can tap into this fear by creating a sense of urgency or scarcity surrounding their products and services. By emphasizing that there’s a limited time or quantity available, or that others have already taken advantage of the offer, companies can create a sense of FOMO in their audience, motivating them to make a purchase or take action before it’s too late. It’s important to be ethical and not overuse this technique, because it can lead to uncomfortable pressure on customers and can compromise long-term trust on business.
Here are 10 examples of using FOMO
- “Hurry! Limited time offer: 20% off all items in our online store!”
- “Only 5 spots left! Sign up now to secure your spot in our upcoming workshop.”
- “Don’t miss out on the biggest sale of the year! Shop now before it’s too late.”
- “Get in on the ground floor: exclusive early-bird pricing for our new product launch.”
- “Last chance to save: our clearance sale ends tonight at midnight.”
- “Join the VIP list: be the first to know about our upcoming promotions and deals”
- “Sale ends in: hurry to secure your spot in our upcoming class”
- “Get ahead of the competition: limited stock available”
- “Don’t let others have all the fun: limited tickets left for our event”
- “Don’t wait, only a few left: take advantage of our special deal before it’s gone.”
Scarcity is a marketing principle that refers to the perception that something is in short supply or limited in availability. When something is perceived as scarce, it can increase its perceived value and desirability in the minds of consumers. In marketing, businesses can use scarcity tactics to create a sense of urgency and motivate customers to make a purchase or take action. This can be done by creating a limited-time offer, setting a limited quantity, or limiting the availability to a certain group of people. Scarcity can be an effective tool when used correctly, but it should be done ethically and not overused, because if it is perceived as fake, it can damage the reputation of the company and reduce trust in the long run. Additionally, it is important to note that Scarcity should not to be confused with False Scarcity which is when the seller artificially creates a sense of scarcity around a product that is not truly scarce. This can be seen as deceiving and unethical, and can lead to loss of credibility and customer trust.
Here are 10 examples of using Scarcity
- “Limited-time offer: 20% off our most popular product, but only while supplies last.”
- “Only a few spots left! Sign up now to secure your spot in our exclusive VIP program.”
- “Last chance to save: our clearance sale ends tonight at midnight.”
- “Exclusive early-bird pricing for our new product launch available to the first 100 customers only.”
- “Limited stock available: be one of the first to own our new product.”
- “Get in on the ground floor: limited time offer for our new service.”
- “Don’t miss out: limited tickets available for our upcoming event.”
- “Hurry! Special deal for our top customers, but only for the next 24 hours.”
- “First come, first serve: limited number of spots available in our new course.”
- “Be one of the select few: limited number of VIP memberships available for our loyalty program.”
Exclusivity is a marketing principle that refers to creating the perception that a product or service is only available to a select group of people. By making a product or service exclusive, businesses can create a sense of prestige and desirability, making it more valuable in the minds of consumers. This can be done by limiting the availability of a product or service, offering it to a select group of customers, or making it available only at certain locations. In marketing, exclusivity can be an effective tool for creating a sense of prestige and desirability around a product or service. This can increase the perceived value of the product and make it more attractive to consumers. Some examples of exclusivity are exclusive discounts, limited-edition releases, invite-only events or exclusive memberships. It’s important to note that while it can be effective, exclusivity should not be used to discriminate against certain groups or to deceive consumers. Additionally, the marketing of exclusivity should not be overused, because if it is perceived as fake or manipulative, it can damage the reputation of the company and reduce trust in the long run.
Here are 10 examples of using Exclusivity
- “Exclusive offer for our VIP customers: 50% off your next purchase.”
- “Limited edition release: only 100 pieces available for our new product line.”
- “Invite-only event: join us for an exclusive experience and the first look at our new product line.”
- “Limited membership available: join our exclusive club for special perks and discounts.”
- “Exclusive discounts: save an extra 10% on your next purchase as a valued member of our loyalty program.”
- “Be one of the select few: exclusive access to our new service for our top customers.”
- “Exclusive partnership: only available at our select retail partners.”
- “Join the elite: exclusive membership to our high-end service package.”
- “VIP access: be the first to get your hands on our limited-edition release.”
- “Exclusive opportunity: limited spots available for our VIP masterclass.”
Writing compelling copy involves a number of elements that work together to create an engaging and persuasive message. One key aspect is understanding your audience and tailoring the language and tone of your copy to appeal to their needs and desires. It’s also important to create a clear and attention-grabbing headline that summarizes the main benefit of your product or service. The body of your copy should be organized in a logical and easy-to-follow manner, using short paragraphs and simple, action-oriented language. Including specific and measurable information, such as statistics and testimonials, can also help to build credibility and trust with your audience. A strong call to action is also crucial, as it tells the reader what you want them to do next. Overall, the goal of compelling copy is to make a connection with the reader and motivate them to take a specific action.
Here are 10 examples of writing compelling copy
- “Say goodbye to stubborn wrinkles with our new anti-aging cream.”
- “Get beach-ready in just 4 weeks with our fitness program.”
- “Transform your home with our top-rated interior design services.”
- “Save money and energy with our high-efficiency solar panels.”
- “Drive more traffic to your website with our expert SEO services.”
- “Upgrade your kitchen with our professional renovation services.”
- “Experience deep relaxation with our natural stress-relief supplement.”
- “Achieve your dream body with our personal training program.”
- “Protect your home with our state-of-the-art security systems.”
- “Elevate your gaming experience with our high-performance computer components.”
Giving clear instructions is an essential aspect of effective advertising. This is because clear instructions help to ensure that the reader fully understands the message being conveyed and knows exactly what action to take next. Without clear instructions, the reader may become confused or unsure about what is being offered and how to obtain it, resulting in a lack of engagement or conversions. Clear instructions also help to increase trust and credibility, as it demonstrates that the company is transparent and honest about their product or service. Clear instructions can also help to differentiate an ad from competitors and making it more memorable.
Clear instructions can take many forms, such as a clear call-to-action, such as “Call Now” or “Visit our website for more information”. Also providing information on where to find the products and service, prices, discount codes or promotions etc. These types of details can be critical in convincing a potential customer to take action and make a purchase. Therefore, it’s important to ensure that clear instructions are included in all forms of advertising, from print ads to social media posts, and that they are prominently displayed and easy to find.
Using social proof in advertising is a powerful way to build credibility and trust with potential customers. There are several ways to incorporate social proof into advertising campaigns, such as:
- Testimonials: featuring quotes or reviews from satisfied customers can be a highly effective way to build trust and credibility with potential customers. Seeing that others have had positive experiences with your product or service can increase the likelihood that they will make a purchase.
- Endorsements: featuring endorsements from experts or industry leaders in your field can be an effective way to build credibility and trust with potential customers. This can be in the form of quotes, video testimonials or images of them using the product.
- Numbers and statistics: using data and statistics to demonstrate the effectiveness of your product or service can be an effective way to build credibility and trust with potential customers.
- Social Media: Showcasing the number of followers, likes, shares or testimonials, can be an effective way to demonstrate social proof.
- Scarcity: Scarcity is a form of social proof. It implies that there is a demand by many other people who trust the product or service. Creating a sense of urgency by limiting the availability of a product or service can increase the perceived value and encourage potential customers to take action.
It’s important to note that while using social proof can be a powerful tool in advertising, it’s also important to ensure that any social proof that is used is genuine, and not fabricated or misleading.
Using emotional tactics in writing copy can be a powerful way to engage and persuade potential customers. Emotions can influence how people perceive and respond to information, and can be used to create an emotional connection with the reader. There are several ways to incorporate emotional tactics into copywriting, such as:
- Creating a sense of urgency: Using language that creates a sense of urgency, can make the reader feel a sense of pressure or anxiety, and motivate them to take action.
- Telling a story: Using storytelling can help to create an emotional connection with the reader, by evoking emotions like empathy, interest, and excitement.
- Appeal to aspirations: Appeal to the reader’s aspirations, desires, and goals, by highlighting how your product or service can help them achieve what they want in life.
- Use powerful words and images: Select words and images that evoke specific emotions, such as trust, excitement, or happiness.
- Use persuasive words: Using persuasive words and phrases can help to create a sense of desire or need for the product or service being offered.
- Use humor: Using humor can be an effective way to create a positive emotional response and make the reader feel more relaxed and engaged with the message.
It is important to note that emotions can vary depending on cultural and individual differences, so it’s important to understand your audience and choose tactics that are most likely to resonate with them. By tapping into emotions, copywriting can be more effective in creating an emotional connection with the reader and persuading them to take action.
In writing copy, using logical tactics can help to persuade your audience and make your message more convincing. One way to do this is by using reasoning and evidence to support your claims. For example, if you are writing copy for a product, you might provide data on its effectiveness or customer testimonials. Additionally, using logical fallacies, such as appeal to authority or emotional manipulation, can be avoided in order to build credibility and trust with the audience. Another tactic is to anticipate and address counterarguments, by anticipating the questions or objections that your audience might have and providing clear, data-driven responses. Lastly, when it comes to organizing your copy, a clear and well-organized structure can help your audience follow your reasoning and understand your message more easily.
It has to make sense to the customer.
Here are 10 examples of how to be Logical in Copy Writing
- “Our product has been clinically proven to reduce wrinkles by 50% in just 4 weeks. Don’t just take our word for it, see the results for yourself.”
- “Our service has an impressive track record of happy customers. In fact, 9 out of 10 users have reported significant satisfaction with our service.”
- “Our company has been in business for over 20 years, with a team of experienced professionals who are dedicated to providing the best service possible.”
- “Our product is made with natural ingredients, which are not only better for your skin but also better for the environment.”
- “Our software has been designed with user-friendliness in mind, making it easy for anyone to use, regardless of technical experience.”
- “Many people wonder if our product is worth the investment, but when you consider the long-term benefits and cost savings, it’s a no-brainer.”
- “Some may argue that there are cheaper alternatives available, but our product is not only more affordable in the long run, but also provides better quality and performance.”
- ” Our company’s values and ethics align with providing safe and natural options for our customers, which is why we only use organic ingredients in our products.”
- “Our service has been designed with the help of experts and professionals in the field, ensuring that it meets the highest standards of quality and performance.”
- “We understand that some customers may have concerns about the safety of our product, which is why we have undergone rigorous testing and have received certification from leading industry organizations.”
Time-dependent offers, also known as limited-time offers, are a popular tactic used in marketing and sales to create a sense of urgency and encourage customers to make a purchase or take advantage of a promotion before it expires. These types of offers can take the form of discounts, bonuses, or freebies that are only available for a specific period of time. For example, a company might offer a 10% discount on all purchases made within the next 24 hours, or a free gift with the purchase of a product during the month of December. The time-sensitive nature of these offers creates a sense of scarcity and urgency, which can lead to increased conversions and sales. However, it’s important to note that these offers shouldn’t be overused as they could lead to a potential customer fatigue. Also, it’s good to remember that these offers should be appealing and interesting enough to the customer, otherwise it’s just considered as a trick to push them into buying something.
Here are 10 examples of using Time Dependent offers:
- “Get 15% off your purchase today only! Don’t miss out on this limited-time offer.”
- “Buy one, get one free! This offer expires at midnight tonight, so hurry and take advantage now.”
- “Limited time offer: Sign up for our annual subscription and get 3 months free!”
- “First 50 customers will receive a free gift with their purchase. Act fast before this offer runs out!”
- “Black Friday Deal! Save 20% on all purchases made between November 25th and November 30th.”
- “Summer Sale! Enjoy discounts of up to 50% on selected items for a limited time only.”
- “Exclusive offer for our email subscribers: 10% off your next purchase, valid for the next 48 hours.”
- “Book your vacation now and receive a free upgrade to a deluxe room, offer valid until August 31st.”
- “Last chance to take advantage of our promotion: buy any two products and get the third for free, offer ends tonight at midnight.”
- “New Year, New Deals! Enjoy a special discount of 25% on all products purchased between January 1st and January 5th.”
When it comes to “How to Write A Good Offer”, follow this simple framework and watch your sales and conversions increase ten fold. Crafting a good offer is crucial when it comes to creating effective Facebook and Google ads. It’s the foundation on which your ad is built, and it sets the stage for convincing your target audience to take action. By focusing on creating a clear, compelling offer that speaks directly to your audience’s needs and pain points, you can increase the chances of your ads resonating and driving conversions. Keep these tips in mind when creating your next ad campaign and start seeing the results you want. Get it done!
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